Othello’s Shakespeare Literature Essay

Stereotype in layman’s term is often defined as predictable characters and situations or something that is not authentic, or something that is already experienced. In Shakespeare literature, stereotyping is sometimes inevitable. Some of his works, its themes and characters embody the social predicaments and situations during the time he created the masterpiece. In Othello’s case, the issue of race and religion and the revelation of the dark side of human nature is revealed and discussed through the characters. Themes and conflicts like jealousy, race, power, religious tensions, obsession and marriage illustrated in Othello are still important and experienced today. The characters in love, the characters in extreme emotions like obsession and jealousy and the characters who lose and win portray same emotions in reality and some other literature. The common human experience experienced by the characters of Othello, Desdemona and Iago makes this literature stereotype. However what makes stereotyping in Shakespeare’s literature unique and sophisticated is the creative structure of his stories and plays. The play reflects that race and culture divides the world and the people which, in effect, influence human responses to love and emotions. Othello, who is the main character in the story, is a black man who fell in love with a white woman, Desdemona. When Iago gave false accusations against Desdemona, Othello responded with rage, revealing his awareness that his newfound love with Desdemona was all but an illusion. Othello is obviously insecure about his identity as a black man which motivated his hatred and eventually his actions. Othello’s general conclusion that a white woman and a black man are unfit to become lovers motivated his demonic tendencies. This reflects that the controversial issues about racism manipulate our perspective towards love and relationship, which is often destructive. Like any other human beings when faced with inequality, Othello approached his emotions unwisely. Othello’s reaction to his feelings contaminated his sense of morality and spirituality just like how other people is being contaminated by their extreme emotions. Jealousy and envy motivate evilness and passion that in the long run will create human suffering and tragedy. People often hear that human beings are naturally selfish. In love, this selfishness is often revealed. However, those people who are victims of jealousy, especially the ones who are loved, will always experience passive suffering. Love affects in this case, the way a lover responds to love will greatly affect the beloved. Love is a shared communion. The lover’s choices will affect the beloved’s fate. Othello’s choices resulted to Desdemona’s death. Here Shakespeare demonstrates the defensive nature and stereotypical image of black people If Othello denied inferiority and race, Iago gave importance to power and race and status. This selfish need and motivation of Iago resulted to jealousy and which eventually led to destruction. Just like any other negative emotions, Shakespeare gave a predictable outcome: selfishness and jealousy leads to destruction. Stereotyping in character is probably used by Shakespeare to demonstrate the realities of human life and the realities of human nature. However the sophistication and language of his literature revealed his Shakespeare’s innate talent, artistry and creativity.

Powerade marketing Essay

SWOT ANALYSIS Strength: Widely Distributed Loyal Customers Drink Technology Helps Distinguish Powerade Athletic Endorsements Strong Brand Name – Powerade Weaknesses: Online Marketing and Presence of Powerade. Opportunities: Product and Market Expansion. Flavor and Drink Innovation. Threats: Potential price wars could hurt the athletic drink market. Powerade is in fierce competition with Gatorade. External analysis Competition analysis The main competitor of powerade is Gatorade. The combined market share of all Gatorade products is 84.7% of the sports drink market. These Gatorade products include traditional Gatorade, Gatorade Frost, Gatorade Fierce, Gatorade X Factor Gatorade All Star, Gatorade Ice, Gatorade Extreme, and Gatorade Endurance Formula. The combined sales for these Gatorade products were $2.1 billion for the 52 weeks ending June 12, 2005. In this time period Gatorade has seen a 0.1% increase in its market share. Gatorade has sponsorship deals with the National Football League National Basketball Association, Major League Baseball, Major League Soccer. It also has a long history, being the first sports drink on the market when it was introduced in1965. More recently Gatorade has extended their product line to include Propel Fitness Water, which competes with Powerade option.  Both Gatorade and Powerade come in a wide variety of flavors and the two brand share comparable in price. Also, both are primarily sold in plastic bottles, but also offer a powder form. See Appendix A for a side-by-side comparison of the nutritional features of Powerade and Gatorade. Other competitors of powerade include all sport, Protein Ice and various other sports drinks. These products only make up 1% of the market. Various bottled water brands pose competition to powerade Option. The bottled water industry was a $9.1 billion dollar industry (domestic) in 2004 – a substantially larger market than sports drinks. Client Analysis The sports drinks market has been expanding in recent years. Ten years ago, sports drinks were typically consumed by serious athletes and body builders. The target market now includes people ranging in age from their teenage years to the 40s who have an interest in sports. Note that these people do not necessarily play sports regularly. There are three common occasions for consumption of sports drinks: after sports activity, for breakfast, and â€Å"on-the-go.† As a result, companies are reducing their focus on sports in order to accommodate these consumption patterns Sports drinks are generally viewed as a masculine product. The male to female ratio of the market is 4 to 1. Clearly males are targeted over females in this market, but data show that females also purchase the product regularly. Objectives: In recent years, powerade has lost revenue. Not because of fierce competition against Gatorade in the sports drink industry, but against enhanced water products like Vitamin Water, Smartwater. So powerade would like to gain consumers focus by reinvigorating the brand and generating buzz. Strategy: Reach more customers by broadening its demographics from athletes to any active consumer. Tactic: Refreshing and contemporizing the brand by renaming and repackaging its drinks. So bottles are now featuring a bigger size with the name powerade appearing almost in fine print. And powerade is embarking the boat of enhanced beverages. Strategies and Positioning Introduction Powerade is an energetic drink made by the Coca-Cola company. Its market is focused mainly in the sport world, because of the energy and mineral salts that it gives to supply the expensed ones during the exercise. Powerade entered the market in 1992. A market dominated mainly by Gatorade because of the lack of competitors in the market. As it is well known Coca-cola and Pepsi are main competitors in their market; well Powerade anda Gatorade are their sport products respectively. Because of the lack of competitors in this market, and the total dominance of Gatorade, Coca-cola Co. Decided to enter de market although they were in clear disadvantage. The first year that Powerade was in the market, it made a good hit to Gatorade, at least 10% of the sales, and this was because Pepsi Co was seeing Gatorade as a drink to have at home, just a beberage. Powerade entered as a sports man drink, that’s why it commenced to fight in this market. With a new competitor in the market, well, the only competitor in the market at the moment, and it wasn ´t no other that the worst enemy o Pepsi Co. , Coca-cola, the companay decided to commence a battle in marketing that still today is having place in our markets. Innovations and New Products The Gatorade commenced its battle by projecting its product in every place relationed with the product, as gyms, football fields, etc. But it was Coke Co. The one who took the initiative in this place, by entering the market after convincing various figures of sport to promote Powerade. Pepsi got new ideas! It had to get to a wider market an no only as a healthy drink that moms could give to their children. It decided to enter more strongly in the sport market, then it launched a series of products to improve in the sport, like energy bars, more energetic drink, even a gel, that Olympic sportsmen use. Anyway it wasn’t new to Coke Co these strategies and they had new ways of enter this market and fight for the triumph too. Powerade also got energy bars, or drinks, and even gels, like Gatorade did, but Coke Co had a new product to fight the competence; Powerade zero, a drink with zero calories and zero sugars, made as a diet drink, so it entered no only the market of sport more deeply with this product; it also opened a great market to whit no fat drinks! And there are a lot of people that want to lose weight with few or no sport; this drink definitively would be perfect for those users. Gatorade counter attacked making publicity and saying that an energy drinks, needs calories to supply the ones that you burn during exercise. Coke co was ready for that, and they argued that what you really needed during sport was just a drink to supply the mineral salts that you need, and with a good flavors; they got the help of some science studies to support their argument, and it just made Powerade to gain more sales, and then steel them from Gatorade. But battle wasn’t won yet, and Powerade knows that. So they commenced a marketing campaign with famous basket and football stars to publicities its product, also they launched new flavors. And in a battle that it seems that everything its worthy, Coca Cola Co had just hired the ex-executive manager of science and sports of Gatorade. Obviously a great heat to Pepsi Co and even more if Coke co hired him in the R+D department, what would make a great amount of sales for Powerade and lot less for Gatorade. And the impact was visible early. In 2010 Powerade’s sales raised to a 32% of the market in the third trimester, having in account that in 1990 the drink was launched at it got less than a 10%. Great hit to Gatorade, but it was owning the market yet. With more than 60% of the sales Gatorade is clearly the leader, but more and more, year by  year, Powerade gets more buyers than Gatorade. Conclusion Coca-Cola co entered a market where it has clear disadvantage, sport world drinks, with Powerade, and they had no more than a 10% of the sales in the market that was clearly governed by Coke’s main rival; Pepsi Co and its Gatorade with at least 80% of the sales in the market of energy drinks. But Powerade had a great future and they where ready to open at. After Powerade got the dominium of some great and famous athletes both competitors began a marketing battle by promoting their products in sport places. And Gatorade seeing the danger of this new competitor soon opened more strategies like new products. But Powerade strategies weren’t over yet and they launched new products to the market and opened a making it wider like the same products of even a diet drink. It is obvious that both companies have great marketing strategies, but in my opinion Powerade has the lead in that way, because year by year they are getting more sales and users from Gatorade. Not going too far, I began consuming Gatorade, but now a days when I do some sport, I use Powerade. Its benefits feel better than Gatorade ones. Product Powerade is an isotonic beverage/sports drink manufactured by â€Å"The Coca-Cola Company†; it was first introduced to the market in the year 1988 and later released nationally on the United States on the year 1992. Powerade’s primary competitor is Gatorade, which is manufactured by PepsiCo’s (Coca-Cola’s main competitor). By June 2007, Powerade reached a 13.4% of the market in its category, Gatorade being the leader of the market with an 84.2%. Ingredients Powerade is composed by water, high fructose corn syrup, salt, potassium citrate, phenylalanine, sucralose, sodium citrate, malic acid, potassium phosphate, vitamin B6, and vitamin B2. Flavors This product stands out by the numerous types of flavors it offers; currently there are eight types of flavors: Orange, Mountain Berry Blast (originally Mountain Blast), Fruit Punch, Grape, Lemon Lime, Sour Melon (originally Green Squall), White Cherry (originally Arctic Shatter), and Strawberry Lemonade. Apart from this, there are six flavors of Powerade zero, the zero calorie version of the product, this are: Mixed Berry, Grape, Lemon Lime, Orange, Fruit Punch and Strawberry. Sponsorship Powerade is the official sports drink of teams like Wallabies, New Zealand’s All Blacks, River Plate from Argentina, the Australian Football League, O’Higgins F.C, Argentina’s national football team, Mexico’s national football team, the PGA Tour, Nascar, and the United States Olympic team. Apart from this, Rogelio Funes Mori from River Plate, Lebron James from the Miami Heat, and Wayne Rooney from Manchester United, are the three main sportsman sponsored by Powerade. Product life cycle The Product life cycle consist of four stages starting from introduction stage, growth stage, maturity stage and decline stage. At the introduction stage, the product is not popular and can’t really make a lot of profit. Its marketing cost may be high in order to test a market and set up a distribution channel. At the growth stage, the product start making a profit, the sales increase rapidly with some cost on marketing especially brand building. Competitors enter the market, often in large number depending on how attractive the market is. When a profit starts to decline, it’s the sign of ‘Maturity stage’. Powerade was originally elaborated for athletes. Originally it had to be reformulated because of its bad taste and because of ingredients problems. The new formula offered better nutritional values, and this led to Powerade being consumed as a common drink. Because of this, in its growth stage Powerade started releasing different types of drinks for athletes, with the objective of hydrating them. Powerade has tried to create more new products  than Gatorade and the other competition, but this task is not easy since Gatorade products are more demanded. As sales decline, the firm has several options like maintaining the product, possibly rejuvenating it by adding new features and finding new uses; harvest the product reduce costs and continue to offer it, possibly to a loyal niche segment, or discontinuing the product. In Powerade’s case, it will continue offering its products, with the confident of continue growing and not to decline, and also changing features, like a new bottle which projects a new and fresh image. Brand equity As a Performance Partner of the ‘All Blacks’, Powerade has recorded some exceptional scores of late, having seen volume sales of its 750ml bottles grow by 22.9% in supermarkets across New Zealand since 2009, confirming its status as the countries number one selling sports drink. Ahead of the launch of its latest campaign, the challenge therefore facing Powerade was to grow its brand further than the 80% market share that it currently already occupies. Equipped with the insight that Powerade was only being drunk on game days by consumers in New Zealand, the brand wanted to become an integral part of daily training routines, and utilized its sponsorship of the Rugby team to achieve this through the launch of a multi-touch point campaign launched in late June that aimed to heighten anticipation ahead of the Rugby World Cup in September. This was Powerade’s ‘Black’, which hit the supermarkets across New Zealand creating impact and patriotism among fans in what was a crucial year in the history of the nation from a Rugby perspective. Adding weight to the campaign was the launch of a TVC, ‘Train Like You’re In The Game’, that highlighted how the hard work on the training ground is replicated in a match situation, creating a direct link between high performance and the abilities of Powerade to facilitate this by hydrating the body. Online activation saw the launch of a Powerade New Zealand Facebook page, where training tips and behind the scenes footage of the New Zealand Rugby team could be accessed, providing an insight into the lives of elite athletes by posing the question to members of the New Zealand Rugby Team, â€Å"what makes an ‘All Black’?† The Powerade NZ website took this idea to a new level, featuring tips and advice from NZ Rugby strength and conditioning coach, Dr. Nic Gill, and provided a ‘hydration calculator’ tool that aggregated the amount of fluid lost from the body through sweat during exercise. In addition, various training drills were shared by Dr. Gill targeted at improving endurance, speed, performance and strength whilst details of the ‘Powerade Challenge’ were also provided. In order for consumers to test their fitness levels against those of the All Blacks players, Powerade also launched the ‘Powerade Challenge’ in July, creating a running course located on the Auckland waterfront integrated with RFID technology so that runners could track their times. Participants could register online to receive their free personalized Radio Frequency Identification (RFID) bracelet, which could be activated by placing it on unique Powerade vending machines located a various distances around the running route. All results were uploaded to the brand’s website. The integrated push from Powerade highlights the desire of the brand to cement its status as the number one selling sports drink in New Zealand, building equity in the process and showcasing its innovative technologies during the Rugby World Cup, a time where the sport (already massive in the country) is at the forefront of consumers minds. PRICE In order to talk about the Price, inside the Marketing Mix of POWERADE. To introduce this part of the presentation, what we can say is that ‘Price’ as one of the elements that gives a real benefit to the company, needs to be studied, in order to know why companies put a determined price to the product. And, as we are going to see now, the price will vary, depending on the country it’s sold and the GDP of the country. AMERICA In the table above what we can see are the values of the POWERADE and GATORADE (its major competitor in the whole market of the energetic beverages) North America: In Canada, price of Powerade is less than Gatorade, as it is usual due to Powerade (normally) sells its product at a lower price than its major competitor (Gatorade). In the USA, price of Powerade acts in the same way than Canada, lower price than Gatorade. In this case the GDP of Canada and USA is not a great factor, in order to evaluate the price the product. Central America: In Mexico, price of Powerade is much lower than in North America, but is a little greater in comparison with Gatorade. Here we can appreciate, that the GDP of Mexico is less, so price of both products is lower. South America: In Brazil, we can see that price of Powerade is quite bigger than in the USA, even with a lower GDP, in this case, the main reason could be that, Powerade demand is not so big, in order to decrease the price, or another reason, could be that, Gatorade has a greater Market Share. So, it could explain why the difference between both products is relatively big. In Argentina, we can see a greater difference between both products, and here, is clear that marketing strategy of Powerade, which is ‘to offer same product, but a lower price’, is done. Other thing that we can see about price, if we compare it with USA, it’s clear that Powerade is more expensive. EUROPE POWERADE (500 ML) $ POWERADE $ GATORADE $GDP EUROPE UK 1,33 1,42 35.500 FRANCE 2,08 2,51 34.569 GERMANY 1,58 1,83 37.900 ITALY 1,64 2,34 31.264 SPAIN 1,22 1,41 31.500 Studying the price of Powerade in Europe, we can say that: the variety of prices doesn’t vary between countries. The main reason could be that European countries analyzed are inside the European Union, and the difference of prices doesn’t vary between them. Only remark France, where the prices of Powerade (and Gatorade) are quite bigger than the rest, even comparing them with Germany, where the GDP is higher. ASIA POWERADE (500 ML) $ POWERADE $ GATORADE $GDP ASIA CHINA 1,26 1,6 8400 JAPAN 2,81 3,25 35280 SOUTH KOREA 1,26 1,89 33100 In the box above, we can appreciate that in Asia, the variation of GDP is very high, and wide, due to the wealth of the nations studied. The main thing remarkable is that in Japan, the price of Powerade is quite high than in China or South Korea, the main reason, it’s because the wealth of Japan is high than the rest of the Asian countries. AFRICA POWERADE (500 ML) $ POWERADE $ GATORADE $GDP AFRICA MOROCCO 0,9 1,145 5252 EGYPT 0,95 1,12 6180 SOUTH AFRICA 1,093 1,35 10890 Here in Africa, what we can appreciate is that the prices of Powerade (and Gatorade) don’t vary with other developed countries. One thing remarkable is that Powerade costs more in South Africa than Morocco or Egypt, maybe because the GDP of this country is higher than the others compared. OCEANIA POWERADE (500 ML) $ POWERADE $ GATORADE $GDP OCEANIA AUSTRALIA 2,25 2,79 40820 NEW ZEALAND 3,56 2,76 29535 Analyzing the prices in Oceania, we can appreciate that there is a big difference between the prices of this continent and the rest of the world. Bottles of 500 ml, of Powerade, are more expensive than in other countries outside Australia or New Zealand. One reason could be because of the distance between this countries and Asia,  so, the production cost could be higher. Other reason could be because of the GDP, if we see, its high comparing it with the media of GDP, and between Australia and New Zealand the difference is clearly defined. In New Zealand is much more expensive to buy a bottle of Powerade than in Australia. BUT, if you buy a bottle of Gatorade is cheaper than a bottle of Powerade, this could because the demand of Gatorade is higher than Powerade, so the company decided to reduce its price, in order to maintain the consumption. Natural disasters in Australia Natural disasters are events that occur naturally such as earthquakes, cyclones, Storms, and floods. These kinds of disasters can cause significant physical damage, interruption of business services and personal injury/loss of life. Due to the effects of global warming and consequential climate change the rate of natural disasters in Australia is increasing day by day. I myself have faced such kind of natural disaster in Pakistan in the year 2012 which was a flood. So I can relate and describe how painful and how bad economically these disasters can be; destroying each and everything coming in its way. There are two types of economic impacts due to natural disasters: 1. Direct Economic impact. This includes lifelines such as water, sanitation system, gas, electricity, telecommunication and transportation which are vulnerable to all types of natural disasters which are included in public infrastructure and community facilities. Other than this business enterprise, households & residents are also part of direct impact. 2. Indirect economic impact. Indirect economic impact includes disruption and clean up. These impacts are incurred due to consequence of the disaster. Australia has always been facing these kinds of disasters which made a huge loss for Australia and a lot of time and money was spent to bring Australia back in its kind of original form. If we go through the history of Australia  we can read that from the year 1967 till 1999 there have been 265 such disasters costing more than $10 million dollars each. The total cost of most disasters is ranging from $10 to $50 million which is a huge amount. Among the entire disasters, floods were most common and most costly. Floods have always been on number one causing destruction on a high level, contributing $10.4 billion or 29 percent to the total cost followed by Storms and Cyclones making 26 and 24 percent of the total cost. The bushfire crisis in Victoria is Australia’s worst-ever bushfire disaster. It’s also Australia’s worst natural disaster in 110 years which so far has claimed 131 lives. If we analyze the currently available data then we come up with a statement that total cost of natural disasters in Australia between the years 1967 and 1999 is approximately $36.4 billion, which is easy to say and hard to believe. If we integrate deaths and injuries into this data then the total cost increases to $37.8 billion or approximately $85 per person compared to prices in 1999. This estimation brings to an average annual total cost of natural disasters to $1.14 billion since 1967 or $1.17 since 1980 and $1.51 billion prices are subjected to year 1999. An organization called â€Å"The Natural disaster Relief and Recover Arrangements (NDRRA) is an organization that provides Commonwealth and States which share costs in rebuilding the assets of states that are damaged by the natural disaster. By which the states are able to get a little part of the total cost from the Common wealth used in reconstructing state government assets. Every state in Australia has some self-insurance or some form of managed fund which helps in insuring states assets. It is recommended by many that the formula used under â€Å"The Natural Disaster Relief and Recovery Arrangements† should be changed to expenditure method before the State or Territory gets any insurance recovery. Natural disasters cause so much heavy burden on the economy of Australia that at some stage it becomes so hard for the government to deal with the outcomes of that disaster. There are many ways which can help the government getting over these disasters and make plans or organizations which can work  on these disasters as these disasters are unavoidable part of Australia. Nothing much can be done besides what has always done on such events. Below are some ways that can help. Low interest concessional loans should be given on large scale by the government to companies. Series of loan repayment should be increased to as maximum as possible. Flood premium discount should be given for existing homes but not for new homes. Every year some part of the Gross Domestic Product should be saved a side. Emergency relief assistance and emergency re-establishment assistance should be increased. Provide a carrier that has good reputation in claiming service. 1. Neil Gentle, Sharyn Kierce, Alistair Nitz, 2001 â€Å"Economic cost of natural disaster in Australia† Retrieved from â€Å"https://www.google.com.au/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CDAQFjAA&url=http%3A%2F%2Fwww.em.gov.au%2FDocuments%2FEconomic_costs_of_natural_disasters_in_Australia.pdf&ei=XO17UdX2FcaiigeT1oCYCQ&usg=AFQjCNE89LiWzBdi_zr3hvixQdXzkLYLBA&sig2=bVIuhvxRuq8ZUmgV1h7sYg&bvm=bv.45645796,d.dGI† on 18th April 2013. 2. Emergency Management Australia, 2002 â€Å"Economic and Financial aspects of Disaster Recovery† Retrieved from https://www.google.com.au/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&ved=0CDUQFjAB&url=http%3A%2F%2Fwww.em.gov.au%2FDocuments%2FManual28-EconomicandFinancialAspectsofDisasterRecovery.pdf&ei=XO17UdX2FcaiigeT1oCYCQ&usg=AFQjCNGgKyl9WZm6lEw4LUhncbrFlzf7zA&sig2=4zfhYHeYKdlqn4qrM5cFaA&bvm=bv.45645796,d.dGI on April 19, 2013. 3. Bureau of Transport Economics Report 103, 2001 â€Å"Economic costs of natural disasters in Australia† Retrieved from http://www.bitre.gov.au/publications/2001/files/report_103.pdf on April 21, 2013. 4. John Trowbridge, Jim Minto, John Berrill, September 2001 â€Å"Natural disaster insurance review,†

A Research Project for the Hotel Industry Essay

A Research Project for the Hotel Industry - Essay Example For example, the book included the research undertaken by Pegg and Suh, which examined the activities involved in service recovery, planning, responsibilities, outcomes and evaluation. (p. 31-34) What Prideaux, Moscardo and Laws provided for this study was a general framework that contextualized the subject within the hotel industry. There was a clear link between service, recovery and the hospitality business. In line with this resource is another important work, which is that by Young and Burgess (2010). Their research investigated and described service recovery as a form of marketing technology. It provided several empirical evidences that demonstrate how service recovery can address service aberrations. Furthermore, the researchers were also able to describe the relationship between service recovery and positive customer attitude. An understanding of the theoretical paradigm behind the importance of service recovery is critical in making sense of its relations to customer satisfa ction or profitability for hotels. In this respect, Bitner, Booms and Mohr (1994) designed a model based on the interaction between an organization and its customers. The investigated almost 800 critical service encounters as reported by employees in several hospitality enterprises such as hotels, restaurants and airline companies. The research revealed how service-related variables such as service recovery collectively dominate the factors that create a high quality interaction, which eventually leads to customer satisfaction. This theme was also the subject of study by Bolton as she investigated how organizations have embraced relationship marketing. This research found that organizations need to address the issues in different stages of their relationship with their customers and that once the customer experiences are not satisfactory; the relationship is likely to be very short. A fundamental element in Bolton’s finding is that the incidence and quality of service encount ers are critical indicators of whether an organization’s relationship with the customers will flourish. Literature specific to actual experiences on service recovery include Zeithaml, Berry and Parasuraman’s work on service delivery. This study identified the factors that affect the magnitude and directions of what they called as the â€Å"four gaps† on the marketer’s side of their service quality model. (p. 35) In the investigation, the role of service recovery was highlighted. It was found that this component is one of the service-related factors crucial in correcting service-related failures connected with: 1) the difference between consumer expectations and management perceptions; 2) difference between management perceptions of consumer expectations and service quality specifications; and, 4) difference between service quality specifications and the service quality delivered. (p. 35-36) For instance, consumers develop a set of perspectives and expecta tions based on word of mouth communications, personal needs and past experiences. They collectively underscore the importance of service recovery, especially in instances when service quality or service initiatives fail. Humphrey (2010) cited some actual examples to service recovery at work, which offered invaluable insights for this study. For instance, there is the case study of the Ritz-Carlton’

Media Critic, George Gerbner observes that what we see on TV and in Essay

Media Critic, George Gerbner observes that what we see on TV and in magazines eventually becomes our standard of reality and de - Essay Example Many peoples lives are sedentary and feature little exercise. As several researchers have indicated, in strident tones: â€Å"According to the American Obesity Association, 65% of adults and 30% of children are overweight, and 30% of adults and 15% of children meet the criteria for obesity. Rarely playing outdoors, children spend their days chatting online or watching TV while snacking on nutritionally empty foods. The average child spends 4 hours per day watching TV, and only 1 hour per day completing homework† (Derenne and Beresin, 1). These health problems are causing a crisis in body image perspectives. Because people are living such unhealthy lives, they see the gap between their own bodies and bodies they see in entertainment products, and this may result in depression or other disorders. The entertainment industry unwittingly encourages this by refusing to feature people with â€Å"normal† or â€Å"average† bodies and by promoting unfortunate stereotypes. These issues can affect both men and women, but it appears that more magazines target women's insecurities and can have a big impact on them (Grogan, 108). Films do a great deal to shape our ideas of body image. One example would be the American film, the Nutty Professor starring Eddie Murphy. In this film, the Klump family is shown to be hugely obese. Each member of the family has bad hygiene and appears foolish; they are in the film to be laughed at. This is typical of the portrayal of overweight people in contemporary films: they are comedic subjects to be mocked. Rather than show them as people with a full range of feeling and complex motivations, the entertainment industry reduces them to silly stereotypes. This occurs in many films. Is it any wonder that overweight people see these images and internalize the negative energy surrounding them? It is not hard to see how people can develop eating disorders or low self esteem from the constant bombardment of such images. The altern ative can be true for music videos. Music videos are famous for their sexually idealized representations of both sexes, but especially of women. In many videos, half-naked women cavort around luxury sports cars. Men sing about their bodies as if they were mere objects. The most desirous women are those who are thin, have large breasts, and wear lots of make up. They wear clothes that reveal their body. To young people watching these images, the shows of wealth and power suggest that these things are attracted to these kinds of bodies. These bodies, viewers are told, are to be emulated, as they are the key to gaining access to this privileged world. While this is true for many kinds of music videos, there are some videos by artists such as Pink and Christina Aguilera which try to counteract the messages of most music videos. These rare videos tell viewers that they are special just they way they are and that they do not need to change in order to fit into a stereotype. It is evident that music videos largely portray unattainable body images, but that some videos do tell a different story, one of innate rather than physical value. Many television shows have similar body image issues as music videos and films. Attractiveness is everything. The comedian Chris Farley was routinely mocked for being overweight on Saturday Night Live. He eventually died from a drug overdose. Clearly, his life was very unhealthy.

Neurological Disorders Essay Example | Topics and Well Written Essays - 500 words

Neurological Disorders - Essay Example Acetycholine esterase (AChE) "plays an important role in the regulation of functions of central and peripheral nervous systems. AChE hydrolyses the cationic neurotransmitter acetylcholine (ACh)" (Da Ros, 2006). Curare poison, from the bark of a tree in South America, binds to the ACh receptors but doesn't activate them. To understand how this works is to think of it described "as a lock and a key ("lock and key model"). The neurotransmitter (the key) fits the receptor site (the lock). Some drugs act just like the key and attach to the receptor site, conveying a signal just like the neurotransmitter (e.g., nicotine). Other chemicals attach themselves to receptor sites but do not convey a message (e.g., the curare poison). This prevents the neurotransmitter itself from conveying the signal and is like a key that fits a lock but does not actually turn the lock, blocking the real key instead." (Palmer, 2003) This is further explained by the following diagram provided by J.K. Palmer at Eastern Kentucky University: It has been found that organopesticides (OP) bind to acetylcholinesterase and inhibit its normal activity. This will affect muscle tissue by "targeting and depressing acetylcholinesterase activity in a dose-dependent manner, leading to an excessive acetylcholine output, nerve paralysis and finally death.

Magnetic nanowire arrays and their temperature stability Dissertation

Magnetic nanowire arrays and their temperature stability - Dissertation Example These nanowires are hexagonally arranged and highly ordered with wire to wire distances between 30 to 100 nm, wire diameters of 5 to 250 nm and lengths up to several ÃŽ ¼m depending on the preparation conditions. Ferromagnetic nanowires with diameters in the range of domain wall widths or even smaller are expected to behave as single domain particles. In the easiest case such nanowires can be interpreted as defect-free long ellipsoids with homogeneous magnetization and these represent model systems for the investigation of magnetic interactions because their magnetic properties are not obscured by difficult-to-control bulk domains. Within such nanowires the shape anisotropy, the magneto-crystalline anisotropy and – in the case of very fine nanowires (diameters about 5 nm) – the influence of the surface magnetism has to be considered. Depending on the distance between the nanowires the wires can be interpreted as magnetically isolated magnetic mono-domains or, in the case of arrays in alumina, as dipolar interacting mono-domains. For the understanding of the behavior of such arrays both theoretical and experimental investigations are essential. In the following we will just prese nt experimental results which demonstrate the basic magnetic properties.... Fig:- Hexagonally arranged Nanowire Arrays Ferromagnetic nanowires with diameters in the range of domain wall widths or even smaller are expected to behave as single domain particles. In the easiest case such nanowires can be interpreted as defect-free long ellipsoids with homogeneous magnetization and these represent model systems for the investigation of magnetic interactions because their magnetic properties are not obscured by difficult-to-control bulk domains. Within such nanowires the shape anisotropy, the magneto-crystalline anisotropy and – in the case of very fine nanowires (diameters about 5 nm) – the influence of the surface magnetism has to be considered. Depending on the distance between the nanowires the wires can be interpreted as magnetically isolated magnetic mono-domains or, in the case of arrays in alumina, as dipolar interacting mono-domains. For the understanding of the behavior of such arrays both theoretical and experimental investigations are ess ential. In the following we will just present experimental results which demonstrate the basic magnetic properties. Hysteresis loops of arrays of Co-nanowires in alumina with different diameters and roughly the same length with H parallel (II) and perpendicular (^) to the long wire axis. Aside from the scientific attitude such arrays of ferromagnetic nanostructures are of significant interest because of their possible application as ultrahigh-density magnetic recording media. The preparation of such systems is very cheap and fast compared to expensive and time consuming methods as microlithography and molecular beam epitaxy. In addition the diameter, interwire

Exam #2 Essay Example | Topics and Well Written Essays - 500 words

Exam #2 - Essay Example By implementing this program, the company gets the following benefits: Light and modified duty program offers cost savings opportunity for the company to control workers’ compensation and disability costs. A well developed Light and modified duty program must contain the senior management’s support and cultural acceptance by the location management of the program. In addition, a well-made light/modified duty program contains a detailed job description for each task done in the workplace. Potential questions include: A). will there be a rising cost of workers’ compensation and healthcare? –the answer to this question is no, the program in conjunction with the transitional duty will manage this. Also, it is more efficient to pay an employee working at 50% as opposed to paying for workers compensations which is 0% productivity to the company. B). in case of injury, which will be responsible? The answer to this question is, the responsible individuals include the injured employee, supervisor, and program coordinator a. Family medical leave act- Only serious health conditions of the employee constitutes a modified work program. This act is only relevant in cases where the employee has a serious accident, with the approval of a medical practioner. b. The Americans with disabilities act- This act enables employers to make permanent reservations for employees who are disabled. This means that disabled employees do light duty task. If no outcome is predestined for the light duty program and the employer requests no follow up information, the employer may be sued. Although the employee may be working under the light and modified duty programs, follow up data is necessary. c. Workers compensation statutes- Actual disabilities qualify someone for this act and for a modified work program. An employer may be sued if found to make a sick or injured employee work as

Influences of economics and marketing on relationships in the global Essay

Influences of economics and marketing on relationships in the global food supply chain - Essay Example Exporting countries benefit from increased revenues from trading of surplus items, importing nations gain access to vital food reserves (Arda et al., 2005). Growing industrialization and profit making objectives have made a deep impact on the way food is being produced and supplied to the consumers today (Deep and Dani, 2009). The food supply chain is deeply impacted by rising prices, inflationary trends, and growing demands of increasing population have increased food prices. This has also led to multi-tiered supply chains that increase the complexity of the whole logistics process (Sowinski, 2012). The food supply chain begins with the farmer producing the supplies and the food items produced are sold by the farmers either directly to the food processor or indirectly through cooperative groups. The processed food is then sold to distributors to be distributed to various retailers and marketers and from there the food is finally sold to the consumers (FAO, 2004). The role of the far mers in the food supply chain is hence limited to the food processors and cooperative groups that are responsible for selling the farm produce to various distributing agencies, factories or processing units. This pattern limits the transparency of the whole system and farmers do not benefit much from the complex supply chains (Fearne et al., 2000). The globalization of economies has increased consumerism trends within the nations and this has led to a dramatic growth in consumption of food and related items. In context of the food supply chain this also reflects a shift in food movement from local and regional levels to global levels (Dicken, 2011). This has added to the complexity of the food supply...Global food security and governance have become increasingly complex in the past few decades owing to a gradual shift from local to global food supplies. â€Å"The capacity of single households to ensure an adequate supply of food for its members is affected by developments from loca l to global. Increasingly even nation states are losing control over the factors that determine the food security of their populations†. Conclusion In spite of the fact that an abundant quantity of food is being produced on the planet, millions are starving. The primary reason behind this is the corporate control over the food supply. The supply, distribution and manufacturing of food products have been controlled by the corporate system. The process of globalization has contributed to the advancement of biotechnology and agribusiness, which from the business’ perspective is profitable. Most of the capital invested on the production of food and food products goes to non-farmers. With the virtue of global economy, the corporations and supermarkets are churning a huge amount of money, which contributes to the imbalance of power between the farmers, consumers and food corporations.

Leadership and Management in Practice Essay Example | Topics and Well Written Essays - 4000 words

Leadership and Management in Practice - Essay Example From the experience of nurse managers, the problems with work are problems mostly with people. The primary purpose for studying leadership and management is to learn how to work with people, not only as individuals but also as members of groups, teams, and organizations. Use of nursing leadership and management concepts and skills allows the nurse manager a greater understanding and control of events in work situations (Clark, 1994). In health care we work in many different kinds of teams, many of them multidisciplinary, with many different management arrangements. There are many teams where managerially the team is accountable to one person but individual members each have professional hierarchies of their own. In many of the teams I have worked with there are some members who believe the team exists in order to advise the team leader, and others who perceive it as a decision-making group, with all members having an equal say. When these beliefs coexist in the same group, without being made explicit, then unresolved conflict is inevitable, and typically members will complain about each other (Wenckus, 1995). The scenario which is being dealt in here actually happened in our unit. There are two teams, team A and team B. As of now, there is gross animosity between these two teams to an extent that member of team A has stopped talking to each other and among one another. If several members of team-A are out sick, no one in team B will help team A on work. Team A members have stopped taking telephone messages of any members in team B and team B members would ask the caller to call later if the call is for any one in team A. When members of each team come across each other in the hall, they try to avoid eye contact or if at all they make contacts they will glare at each other. It seems the whole unit is in a state of perennial argument with one another. In many states during the work, the argument is sure to occur when the same piece of

Adding a Class to the School Curriculum Essay Example for Free

Adding a Class to the School Curriculum Essay Dear Principal, a class that specializes in focus, prioritizing, organization and study skills is absolutely necessary for any Middle School student. At my age and younger, students have a tendency to be disorganized both physically and mentally. I have a knack for losing and forgetting my homework assignments and my grades suffering. I know I am not alone in this struggle against clutter and forgetfulness. Critical thinking classes provide a student with structure, study skills and the art of prioritizing. I know personally the effects of school on a student who is unprepared and disorganized. The stress and sleepless nights can be avoided with a class dedicated to the students future. Unlike Math and Language Arts, this class would be linked with the students success in EVERY other class. The benefits would not only pertain to students, but to the enthusiasm and effectiveness of a teacher. Is there anything more important than preparing a student for his or her future? The skills learned in a critical thinking class would help a student not only through Middle and High School. The study skills and note taking strategies would also be useful and very beneficial in College and whatever career they choose to pursue in the future. A class dedicated on teaching a student to remain focused and take accurate notes in lectures would be beneficial to all the daydreamers, doodlers and dozers who cant listen to a teacher and stay focused on the words coming out of her mouth. I know the effects all too well. As my teacher begins her daily rant, I shut my mind off and let it wander around the room. I see students snoring in the corner and others doodling in their notebook or flinging notes to each other as slyly as possible. I smile at their antics in relieving the exhausting boredom of a class like this. Only a handful of students are actually listening to the teacher and it is evident that they rather be anywhere else doing anything else. With lunch just ten minutes away the whole class is already leaning towards the door and staring hungrily at the wall clock. I am snapped out of my daydream by the shrill shrieking of the lunch bell above my head. Relief runs through me as the teacher dismisses us and our grumbling stomachs. As quickly as I possibly can I scramble to pack up all my things and rush to the lunchroom. I dont even remember to write down the homework assignment! This forgetfulness is fueled by my inability to stay focused in any class much less the one right before lunch. The night before I had stayed up all night studying for a different test this inevitably leads to me being grumpy and unfocused for the following days. Especially since every night seemed to be a late night and with the stress and lack of sleep I am on the verge of snapping. The next day I fail the pop quiz along with almost all of the students who stopped listening to the teachers lecture, five minutes in. Mr. Principal, if students knew how to take accurate notes and focus, then the snoring in the back of the class would be brought to a minimum as well as all the other distractions in the room. Students would be more eager to learn if they understood how to do it in a way that works for them and they see the positive effects it can have on their lives. Grades overall would improve if students knew how to listen in class and study correctly. Instead of waiting until the night before a huge exam, reading words over and over until they become a jumbled mess of never ending letters and symbols, I could study one step at a time so that on the night before I can skim over the topics and be prepared to face the test. Being prepared keeps students from wanting to ditch school in order to avoid the test as a whole or just to sleep in and catch up on some Zs. Preparation would also bring the lack of sleep and stress to a minimum. No longer would the piles of never ending homework and study guides hover over our worn out minds, not if we knew how to work ahead and prioritize what needs to be done now and what can be done progressively. It would help to keep students fresh, awake and ready to learn every morning. Not only could grades improve, but so would the schools attendance record. Mr. Principal, students are more willing to come to class if there is something to look forward to. Instead of school being boring and torturous, it could be viewed as an opportunity to put the skills learned in their Critical Thinking class to the test. There would also be less problems waking up and therefore making it to class on time. No more napping in class, instead students would be note-taking and teachers would see the increased enthusiasm in their class. The teachers would be motivated to work even harder to teach their students all they can. Why would teachers want to teach if they know that the students couldnt care less? If teachers see students participating and not acting out then they would also be motivated to help the students learn even more than what is specified in the curriculum. Regular and advanced students would surpass any of the other schools. The school would work at least ten times more efficiently and productively. Everyone would be enthusiastic and successful in school. Mr. Principal if adding a class could determine whether your school is average or above average, would you take the chance? The skills learned in Middle School Critical Thinking classes would have a lasting impression in a students life forever. With the added skills, advanced teachers, and motivation that a student gains while taking a Critical Thinking class would definitely up their chances of that student staying in school not only in High Sch ool, but progressing even in the College level. This is not a simple feat and many students who just dont know how to keep their lives organized have a lot more chances of dropping out than the student who is well prepared and ready to take on anything the class has for them. In college most if not all the classes are lectures, if this bores a student or a student knows how to keep organized notes then the classes will be a lot harder. In comparison to High School, College has a lot more temptation to go party instead of studying, or hanging out with friends in your dorm instead of going over yesterdays notes. This can lead to dropping grades and even dropping out of school. Peer pressure to drink, smoke and not study is a LOT stronger as the years go by. In college teachers are no longer on top of their students to do their assignments and to study like the teachers in Middle School and High School. Students have more freedom and a more responsibility to keep their grades intact and the choice to worry about their academic or the ir social life. This responsibility may be too much for an average student, but for a student who has been taught and has practiced their critical thinking skills, the choice is obvious. The students who have the discipline to prioritize correctly and put their school first will be more successful time and time again over the student who picks his social life over his stupid grades. The students who stay up until midnight cramming for an exam that they knew months before will also struggle with their own problems in the future. Mr. Principal, a student who has practiced discipline, prioritizing, focusing and productivity will be prepared for anything that can come at them in the future. It is your job to prepare your students and if your students arent improving then their academics are failing. This is not something that can be fixed with MORE work, but with a class that helps kids manage their time better. Skills like these are not only useful in college though. They are useful in the students car eer. Discipline and respect are very useful in an office setting especially when interning. Interns are usually put through a series of test before they are even accepted! Most of the time these tests have nothing to do with what one hundred twenty thousand times fifty is, but with how to manage two or three tasks at the same time and how to be adaptable in any situation. An intern who already knows how to take outline notes and schedule their days accordingly will have much more chances of succeeding in the business world over an unprepared slacker. Bosses look for organization and preparation in their employees, but above that they look for someone who looks the part. Before you even open your mouth in an interview, the only thing the employer sees is just how long you stayed up the night before preparing a last minute resume. The bags under your eyes and crumpled outfit wont seem like a presentable and organized employee and the typos in your resume will stand out in comparison to the other applicant who worked on their resume for a week, reading and rereading it until it was perfection. The applicant who has her hair perfectly in place, her outfit ironed flat and fully prepared to speak to the employer has a lot more chances of being hired. This all goes back to you, Mr. Principal. The students ability to focus on the interview and be prepared depends fully on what opportunities YOU put in their lives when they are in your school. If Critical Thinking Classes arent offered in school then your students will be beat out in interview after interview not only for their careers, but for college and for advanced placement. This will hinder them in comparison to the students who have all the skill they taught in their Critical Thinking classes to help them through the interview and even to their promotions in work. Mr. Principal students deserve to have a class that will allow them to have an upperhand in classes, interviews and applications. Every student has the ability to have straight As and be successful, but not all of them have the skills needed to put their abilities to work and help them not only in Middle School, but for the rest of their lives. Mr.Principal you have nothing to lose and everything to gain. The admiration of both your staff and students and the incredible feeling that comes from knowing that youve made a difference in your students lives. Without a doubt, thanks to the Critical Thinking Class your school could benefit from the increased academic abilities of your students. This class will help students for generations to come, if you could go back in time wouldnt you want to be given this chance?

Direct Marketing Is The Main Application Marketing Essay

Direct Marketing Is The Main Application Marketing Essay Direct marketing is the main application areas of data fusion and data mining, because the direct marketing industry collecting large amounts of data about sales, customers shopping history, transportation, consumption and services. Especially since the Web or e-business activities become much more convenient, the amount of data collected has a rapid growth. Today, many stores has a website, customers can easily purchase products online. Some companies, such as Amazon.com (http://www.amazon.com), only on the line to trade, there is no physical shopping. Direct marketing data for data mining provides a wealth of resources. Direct data mining can help the designer identify the behavior of customers, found customers shopping patterns and trends, improve service quality and achieve better relationship with customers, achieve better customers satisfaction, improve the sales ratio, design a more rational direct marketing strategy, and reduce costs (Decker, 2007). à ¢Ã¢â‚¬ ¦Ã‚  .What is Direct Marketing? In the classical works in marketing, direct marketing is a form of non-store sales, however, classified in the form of non-store sales also as mail order, TV sales, telephone sales, vending machine sales and Internet sales. In the previous theoretical study of direct selling, direct marketing definition has always been different (Bennett, 1998). Industry trade association in Washington DC gives direct marketing the definition: a method of distribution, through personal contacts to sell products and service. Not have a fixed trading site, mainly at home. This definition is different from other definitions. Direct marketing be defined in the methods of distribution. This definition means that direct marketing model attach to distribution channels incorporated direct marketing into its connotation to the concept in turn. à ¢Ã¢â‚¬ ¦Ã‚ ¡.What is Data Fusion and Data Mining? A brief definition of data fusion and data mining in marketing area is: extraction of previously unknown, comprehensible information from large storage of data, and understand it to make important business decision and support their design, including tactical development and strategic marketing plans and measuring their success (Sumathi, 2006). à ¢Ã¢â‚¬ ¦Ã‚ ¢. Why Using Data Fusion and Data Mining in Direct Marketing? Data fusion and data mining aims to obtain a sufficient understanding of market behavior patterns, to allow the benefits to be the recommended behavioral changes in the analysis obtained (Michael J. A., 2004). This involves understanding the market behavior of previously unknown facts, answering specific questions, including the prediction questions (Sirmakessis, 2005). In deciding whether to use data fusion and data mining, we must develop our policy on how to use the output, clear view. Too many data fusion and data mining projects have been conducted on IT sector initiatives. These often lead to many interesting findings, but need a number of operations. Companies with large amount of customers need to provide a reasonable degree of stability of the marketers and their marketing service providers, should be the heads of the people in their wealth of knowledge of customers and their past activities. Data mining tends to confirm their faith, improving the quantity or add more practical advantages .For example, specify the size of a long-suspect segment to identify which customers belonging to it. Some deductions are reasonable, such as purchase behavior depends on the socio-economic status, these are the data should be collected in a survey. Data fusion and data mining is more than simple data analysis. It is the understanding of a business environment, such that relevant questions can be answered by the use of the appropriate data analysis tool on the properly selected data. As such, data mining requires: Understanding the industry conditions Appreciation of specific factors which apply to the company Familiarity with a wide range of analytical tools. à ¢Ã¢â‚¬ ¦Ã‚ £.Case Study Amway Amway Global is a multilevel marketing company that produces quality consumer products. Amways direct selling pattern is the best model to considerate each person into to the marketing , everyone can do this agent, Amway has indeed brought great profits and also a considerable number of people also brought profits, not only Amway has the achievements of their own brands, but also provides some peoples wealth achievements (Wei, 2010). Amway takes one to one direct marketing strategy: one to one marketing is to understand every customer, build lasting relationships with the customers. By data fusion and data mining method, Amway grade a large number of customers into different categories, each category of customers with similar attributes. The properties of different types of customers are different. Through data fusion and data mining to understand the different customer preferences, to coordinate the products and services, greatly increased the types of customers business and product satisfaction. It is through the methods of data fusion and data mining that for customer relationship management to Amway Corporation acquired sound business strategy. For four years, the U.S. experienced two serious economic depressions, but Amway never reduced operating efficiency. In the recession period, including IBM and GM companies have massive layoffs, but Amway has never been cut-off employees. The scale of its production and operation has remained stable. It is particularly worth mentioning is that Amway has been maintained no lending operation in four years, but keep sustainable development. Keep the record has not been lending money to the bank. This proves that the advantage of data fusion and data mining in the companys development. Dell Dells direct sales in the world are using the way of Internet, there are several special models weekly promotions, and used to do advertising. Dells use data fusion and data mining method for customer profitability analysis. In the customer group, customer profitability is quite different. If you do not know the customers profitability, it is difficult to develop effective marketing strategies to obtain the most valuable customers. Data fusion and data mining technology can be used to predict activity in the different market situations change in customer profitability. From the customers transaction history to find some discipline seeking behaviors, and use these patterns to predict the level of profitability of depositors, or find new clients with higher profitability (Max, 2007). Through data fusion and data mining technology to determine their own direct sales model. For 20 years, Dell has revolutionized the industry to customers worldwide, including commercial, institutional and individual customers can access to computer products. Caused by the Dell direct model accepted by the industry, information technology becomes more powerful and easy to use, more affordable accepted to provide customers with full use of these powerful, new tools, opportunities to improve their working and living conditions. Tiens Group Tiens Group is the largest direct selling company in China, established in 1995, stepped into the international market in early 1998. Tiens Group use data fusion and data mining technology for cross-selling. Between enterprises and customers is a continuing business evolving relationship. After the client and the company set up this two-way relationship, you can use many ways to make this tends to improve customer relations. Includes, extending the time of this relationship, increasing maintenance fee of such contact during the relationship, gaining more profit in every contact during the relationship. Cross-selling aims to keep the customers that the company possess and provide new products and services to the customers. Keep cross-selling is to build a win-win principle. The customer is concerned to get more and better services to meet his needs and due to sales growth the enterprise will also get benefit. With this direct marketing business model, Tenis direct sales have a rapid growth in 3 years adds up to 300 million people. The market has now worked out a development consistent international road in 103 countries and to District established a branch, and the United States, Germany, Malaysia, Spain, Egypt, a dozen foreign enterprises industry to establish a broad strategic partnership, registered in the country of 30 provincial branches and more than 100 To the municipal office, consists of nearly 2,000 stores. Tiens brand products are exported to 190 countries and area, 1,000 million people worldwide stability of consumer groups Conclusion From the above three cases, we can clearly understand that direct marketing is a perfect way of marketing. Direct marketing companies should choose appropriate way to build. Direct selling enterprises can take a variety of direct marketing, in addition to mail, visits and other traditional marketing methods, and now the most striking is the network of direct sales. Whether a business operation pattern is success, not only depends on what sales model, but also the method hidden behind the management. Data fusion and data mining is a highly efficient enterprise sales management. Data fusion and data mining in E-commerce market has a broad and in-depth direct application of this research reflects a growing field of research value. With data fusion and data mining technology to further develop, will certainly bring a wider range of direct marketing prospects and market value.

Neuroenhancers: Are they the answers for our problems? Essay -- Health

In the article, â€Å"Brain Gain† by Margaret Talbot, it illustrates the growing underground world of neuroenchancing drugs. In her article, she writes about more and more people are taking neuroenhancers to improve their cognitive functions. People are taking neuroenhancers because they feel pressure to compete and perform well in this stressful society. Talbot’s articles shows how this society has become so obsessed with efficiency and is so competitive that they are making justifiable reasons to take these neuroenhancers. These neuroenhancers are drugs that supposed to be used by people who suffer from cognitive disorders. The use of neuroenhancers for competitive gain is wrong on so many levels. It is unethical, and causes physical and philosophical risks. These risks outweigh the potential gains of these neuroenhancers. The use of neuroenhancers for competitive gain, not for treatment of a disorder is unethical. Neuroenhancers like Adderall and Ritalin are used to treat a people disorder that disrupts their normal cognitive functions and are suffering from serious cognitive disorders. (Talbot 2) Now more and more â€Å"over-committed people† are taking these drugs to become â€Å"higher functioning and more committed.† (Talbot 2) They are taking these drugs to make the impossible to the possible. Also, these drugs are used by people who wasted their time too busy partying and engaging in activities that are â€Å"detrimental to their performances.† They are too busy partying and being high that they use these neuroenhancers drugs to make up for their fun. (Talbot 2) They are too busy participating in other activities that they neglect their academic work which is the purpose of college. These students are cheating and using these drugs to get ... ...n life that they have to be on smart drugs. Also, this society is always putting the image of perfection into people’s head. Thanks to this societal pressure there are demands for drugs like Adderall. Neuroenhancers are not the answers of our problems. Neuroenhancers are dangerous at so many levels. It causes physical, mental and philosophical harm. They are used by lazy people who have poor time management skills and who doesn’t want to do hard work. This shows how much our society has fallen. It resorted to drugs to make life easier. No one wants to make sacrifices or put hours of hard work. They want everything delivered to them. They don’t care what are the neuroenhancers are doing to their body. They feel the award is worth the risk. Hopefully users will realize what are they doing and stop using neuroenhancers before their health are negatively affected.

The Reform of the Electoral College Essay example -- Political Reform

The United States, well known for its democracy, holds elections every four years to elect its President. Every American citizen over the age of 18 has a right to cast a vote in the presidential election. The voting process, although it seems easy and straightforward, can be very complicated. In the 2000 election, Al Gore captured the majority of votes, but George Bush won. The reason for this strange outcome and why Al Gore lost was because of the Electoral College. The Electoral College is voting system where different states are given a certain amount of votes in the election, and which ever candidate wins a state, is given that state’s votes. The Electoral College is out of date, and should be replaced by the Popular Vote system, which declares a president purely on who collects the most votes from the American people. The Popular Vote system is better than the electoral college, because it gives the American people a true say in the presidential election, and doesn ’t filter their votes out in so called â€Å"mini state elections†. The electoral college is too flawed to continue to run the presedential elections of the united states, it gives an unfair advantage to smaller states in the United States, it promotes the two party system, it restricts campainging process because of the way certain canidates are forced to strategically focuse on certain states, and finally it elects minority presidents into office. Why should america keep the flawed electoral college, and continue to see all the problems occur over and over agan, if there is a better way. Some people still feel that the electoral college is the best voting system to elect the president. They claim that if the electoral college was removed and replaced with th... .... New Haven: Yale UP, 1999. United States of America. The U.S. Constitution. 17 Sept. 1787. 15 Feb. 2004 . Keyssar, Alex. "It Pays to Win the Smaller States." The New York Times 20 Nov. 2000, Late ed., sec. A: 27. Plissner, Martin. "Bush by 537; Gore by 537,179." The New York Times 16 Nov. 2001, sec. A: 25. Knipp, Katie , and Stephanie Lazzaro. Electoral College -- Outdated or Valuable Asset to Election Process? 9 Dec. 2003. Digital Partners Network. 1 Feb. 2004 Dunham, Richard S. "Will History Repeat Itself in 2004?" Business Week 22 Dec. 2003: 51. Rothwell, Jenn T. "Prospects for the Electoral College after Election 2000." Social Education 65 (2001) Abbott, David W., and James P. Levine. Wrong Winner. New York: Praeger, 1991

‘I shall obey, my lord’ Essay

‘Where be his quiddities now, his qualities, his cases, his tenures, and his tricks? †¦ †¦ Is this the fine of his fines and the recovery of his recoveries, to have his fine plate full of fine dirt? Will his vouchers vouch him no more of his purchases, and double ones too, than the length and breadth a pair of indentures? The very con- veyances of his lands scarcely lie in this box, and must th’inheritor himself have no more, ha? ‘ (Act:V Scene:i Lines:97-98,103-110) This particular scene would have provokes fierce controversy among the Elizabethan audience because it challenged the fundamental aspects of Christianity. Hamlet claims that no matter how fastidious and kind a person you are during your time on earth God can not shield you from all the evil in the world. Hamlet may have been written by Shakespeare as a controversial this is probably unlikely as in the period he lived in he would have been severely punished by the government if his play had been deemed to be an attack upon the religion of the day. In terms of making the play seem rotten and disorderly, poison and disease played an important role in the play. Old Hamlet’s cause of death of course, was poison that was poured into his ear by his brother. ‘Thus was I, sleeping, by a brother’s hand of life, of crown, of queen at once dispatch’d, Cut off even in the blossoms of my sin,’ (Act:I Scene: v Line:74-76) Claudius had managed to get rid of allot of his problems but such behaviour would have been considered blasphemous by an Elizabethan audience for a man to kill his brother and lust after his sister-in-law. The religious beliefs of the audience would have made them hate the character of Claudius and consider him an evil villain. To an Elizabethan audience women would have been considered the misfortune of all the male characters, which caused many conflicts within the play. If Claudius had not lusted after Gertrude there would have been one less reason for old Hamlet to die. Ophelia was Hamlet’s love but was unable to stay faithful to it but instead chose to fulfil her duties to her father. She told all her secrets regarding Hamlet to her father. To an Elizabethan audience it would seem that Polonius has Ophelia under his control ‘I would not, in plain terms, from this time forth Have you so slander any moment leisure As to give words or talk with the Lord Hamlet. Look to’t, I charge you. Come your ways. ‘ He commands and she obeys. ‘I shall obey, my lord’ (Act:I Scene: iv Lines: 132-136) He commands her to keep Hamlet at a distance and Ophelia trying to be the good Elizabethan daughter does as he commands. But in doing so she looses Hamlet’s trust and his love for her. This results in a love hate relationship which drives Ophelia to commit suicide and her brother being faced with some unfortunate circumstances which leads to him killing Hamlet. Alongside Hamlet’s very eccentric relationship with Ophelia, it is also argued by a modern audience that Hamlet may have had an Oedipus complex. Oedipus was a man in ancient mythology who was cursed to kill his father and marry his mother. Shakespeare knew that most of the people of the time would have known about the story and so added an extra twist to his play. The story he told was a familiar one at the time. All Shakespeare had done was adapt an old fashioned folk story and re-constructed it to feed a common interest among his Elizabethan audience. A modern day audience would have a completely different response to the play having been a part of a modern audience it was a general feeling among the audience that many lives, including Hamlet’s own could have been saved if he had just killed his uncle earlier. A modern audience has been hardened by a lack of religion and constant exposure to scenes of death. A modern audience has more scientific and factual knowledge about their surroundings. Seeing how when a modern day person needs a question answered he/she looks for a reason or deeper understanding to resolve the issue instead of religion hence religion is not really practised as much in modern society. Hamlet’s hesitance to kill his uncle would not have been met with sympathy by a modern audience. To a modern audience Claudius is considered a villain and it really is not of any concern how a villain died. A modern audience would believe that Hamlet should have made the best of his chance to kill Claudius. A modern audience would care less about Hamlet’s reasoning for not killing Claudius because it had much to do with Claudius’s after life as a modern audience has little belief in that we would find it hard to understand the delay Claudius’s death. ‘A villain kills my father, and for that I, his sole son, do this same villain send To heaven. Why, this is hire and salary, not revenge. ‘ (Act:III Scene: iii Lines: 76-79) A modern audience would rather have Hamlet kill Claudius quickly and not dwell on the matter for days on end, it is moral for Claudius to die because the audience knows it is a just act of revenge and the only way for old Hamlet to go to heaven. So when a modern audience looks at Hamlet they see the negative effects of his hesitation. The political themes high-lighted in the play would not have a downbeat impact on a modern audience because we live a democratic society with law and order orchestrated by diplomatic governments and there is democratic control on the way of life and how people conduct them s elves. The exploitation and suffering of women in the play is one of the few things that would disturb a modern audience. The fact that women are treated as property raises concern about the ill treatment of women at the time Hamlet was written. Ophelia is suppressed by her father and brother and Gertrude is stuck between supporting her son or husband. A modern audience to Hamlet will have little idea of the controversy that raged in the Elizabethan period, this is mainly due to the lack of religious zeal among modern society although it is quite interesting to see how important a responsibility religion had in the play, however to the Elizabethan audience the play would have taken on a different and deeper meaning as the repeated religious references would have struck a deep chord in the audience of the day. Consequently it is observable that an Elizabethan audience would have a completely different response to Hamlet than that of a modern audience for the above reasons.

Back to School

Back to School: A Comparative Essay Walking back into school for the first time in years sent a rush of memories through my mind, from the tree I used to climb after school to the conversation that lead to the premature loss of my virginity and so much more. Surprisingly, my emotions lead me to something else altogether†¦looking at the dull concrete walls, iron laced windows and towering fences I realized; public school truly is a prison. Mind you, your average middle or high school may not have iron bars or shackles but you can â€Å"bet your bottom dollar† public schools and prisons are more alike than not.Both include guards, gangs, crowded cafeterias with bad food, strict schedules determined by vociferous bells, signed documents in order to get in or out and only God knows who will get out alive. The only things somewhat cheery about my former schools are the student murals cracked and damaged by barbaric vandals. Every student gets the same sentence: three consecuti ve sentences of five years, three years and four years before you can be considered a productive member of society. You might get out early for good behavior, but you are probably more likely to end up with time added on.Thinking back to my time in the â€Å"Big House†; I always felt like a criminal. Between the IDs and hall passes it seemed like no matter where I went there was someone making sure I didn’t do something horrible. Getting sent to the torture chamber called â€Å"The Hole† for the most asinine things like having a pack of matches, a metal fork or even wearing a polo that wasn’t just the right shade of green. The Hole truly was psychological torture; a tiny room with no clocks (you’d drop your phone and watch in a box as you walked into the room), the temperature was permanently set to 50 ° degrees Fahrenheit.If a single word was spoken (without permission from the teacher) it gave you an automatic extra day in The Hole and you†™d be marched into the musty cafeteria far too late in the afternoon to avoid socialization. Another way of getting sent to The Hole was to be caught out of class without your student ID†¦you could be on your way to your locker to get the ID and you’d be sent to The Hole for the rest of the day. Speaking of IDs, going back to school this past week, I got a taste of â€Å"the good old days†.Trying to get into my old high school was like trying to break into Fort Knox. Having to pull out three different forms of ID, they still rejected my entry. It’s almost funny how even though I’ve graduated, every employee I encountered somehow made me feel like a criminal-just like they did back when I was still a student. My first stop was my high school and I was told in order to enter the school (just to look around) I had to make an appointment a month in advance. After hearing that I desided to hightail it over to my old middle school, this proved just as fr uitless.At the middle school I was finally able to speak to a vice principal who told me I could come back after school hours; my joy was short lived when he told me I could only walk through the echoing breezeway which I had already walked through to get to the administration office. For the last time in my life, I walked out of the school feeling loathsome and reprehensible, until I got into my car. As my engine hummed it hit me; I will never have to go back there†¦and I will never have to feel like a criminal again.Considering the fact that I don’t do anything illegal, I know I won’t have to face either form of incarceration again. Also, I will never make my future children suffer through public schooling or what I like to call â€Å"Prison Life Training†; instead, they will either be homeschooled or attend private school. I was so flabbergasted by my mistreatment I had to write where my pen lead me. All in all, prison, grade school, it’s all the same to me and regardless of which one a person is in; they both feel asphyxiating and confining. Back to School Back to School: A Comparative Essay Walking back into school for the first time in years sent a rush of memories through my mind, from the tree I used to climb after school to the conversation that lead to the premature loss of my virginity and so much more. Surprisingly, my emotions lead me to something else altogether†¦looking at the dull concrete walls, iron laced windows and towering fences I realized; public school truly is a prison. Mind you, your average middle or high school may not have iron bars or shackles but you can â€Å"bet your bottom dollar† public schools and prisons are more alike than not.Both include guards, gangs, crowded cafeterias with bad food, strict schedules determined by vociferous bells, signed documents in order to get in or out and only God knows who will get out alive. The only things somewhat cheery about my former schools are the student murals cracked and damaged by barbaric vandals. Every student gets the same sentence: three consecuti ve sentences of five years, three years and four years before you can be considered a productive member of society. You might get out early for good behavior, but you are probably more likely to end up with time added on.Thinking back to my time in the â€Å"Big House†; I always felt like a criminal. Between the IDs and hall passes it seemed like no matter where I went there was someone making sure I didn’t do something horrible. Getting sent to the torture chamber called â€Å"The Hole† for the most asinine things like having a pack of matches, a metal fork or even wearing a polo that wasn’t just the right shade of green. The Hole truly was psychological torture; a tiny room with no clocks (you’d drop your phone and watch in a box as you walked into the room), the temperature was permanently set to 50 ° degrees Fahrenheit.If a single word was spoken (without permission from the teacher) it gave you an automatic extra day in The Hole and you†™d be marched into the musty cafeteria far too late in the afternoon to avoid socialization. Another way of getting sent to The Hole was to be caught out of class without your student ID†¦you could be on your way to your locker to get the ID and you’d be sent to The Hole for the rest of the day. Speaking of IDs, going back to school this past week, I got a taste of â€Å"the good old days†.Trying to get into my old high school was like trying to break into Fort Knox. Having to pull out three different forms of ID, they still rejected my entry. It’s almost funny how even though I’ve graduated, every employee I encountered somehow made me feel like a criminal-just like they did back when I was still a student. My first stop was my high school and I was told in order to enter the school (just to look around) I had to make an appointment a month in advance. After hearing that I desided to hightail it over to my old middle school, this proved just as fr uitless.At the middle school I was finally able to speak to a vice principal who told me I could come back after school hours; my joy was short lived when he told me I could only walk through the echoing breezeway which I had already walked through to get to the administration office. For the last time in my life, I walked out of the school feeling loathsome and reprehensible, until I got into my car. As my engine hummed it hit me; I will never have to go back there†¦and I will never have to feel like a criminal again.Considering the fact that I don’t do anything illegal, I know I won’t have to face either form of incarceration again. Also, I will never make my future children suffer through public schooling or what I like to call â€Å"Prison Life Training†; instead, they will either be homeschooled or attend private school. I was so flabbergasted by my mistreatment I had to write where my pen lead me. All in all, prison, grade school, it’s all the same to me and regardless of which one a person is in; they both feel asphyxiating and confining. Back to School Back to School: A Comparative Essay Walking back into school for the first time in years sent a rush of memories through my mind, from the tree I used to climb after school to the conversation that lead to the premature loss of my virginity and so much more. Surprisingly, my emotions lead me to something else altogether†¦looking at the dull concrete walls, iron laced windows and towering fences I realized; public school truly is a prison. Mind you, your average middle or high school may not have iron bars or shackles but you can â€Å"bet your bottom dollar† public schools and prisons are more alike than not.Both include guards, gangs, crowded cafeterias with bad food, strict schedules determined by vociferous bells, signed documents in order to get in or out and only God knows who will get out alive. The only things somewhat cheery about my former schools are the student murals cracked and damaged by barbaric vandals. Every student gets the same sentence: three consecuti ve sentences of five years, three years and four years before you can be considered a productive member of society. You might get out early for good behavior, but you are probably more likely to end up with time added on.Thinking back to my time in the â€Å"Big House†; I always felt like a criminal. Between the IDs and hall passes it seemed like no matter where I went there was someone making sure I didn’t do something horrible. Getting sent to the torture chamber called â€Å"The Hole† for the most asinine things like having a pack of matches, a metal fork or even wearing a polo that wasn’t just the right shade of green. The Hole truly was psychological torture; a tiny room with no clocks (you’d drop your phone and watch in a box as you walked into the room), the temperature was permanently set to 50 ° degrees Fahrenheit.If a single word was spoken (without permission from the teacher) it gave you an automatic extra day in The Hole and you†™d be marched into the musty cafeteria far too late in the afternoon to avoid socialization. Another way of getting sent to The Hole was to be caught out of class without your student ID†¦you could be on your way to your locker to get the ID and you’d be sent to The Hole for the rest of the day. Speaking of IDs, going back to school this past week, I got a taste of â€Å"the good old days†.Trying to get into my old high school was like trying to break into Fort Knox. Having to pull out three different forms of ID, they still rejected my entry. It’s almost funny how even though I’ve graduated, every employee I encountered somehow made me feel like a criminal-just like they did back when I was still a student. My first stop was my high school and I was told in order to enter the school (just to look around) I had to make an appointment a month in advance. After hearing that I desided to hightail it over to my old middle school, this proved just as fr uitless.At the middle school I was finally able to speak to a vice principal who told me I could come back after school hours; my joy was short lived when he told me I could only walk through the echoing breezeway which I had already walked through to get to the administration office. For the last time in my life, I walked out of the school feeling loathsome and reprehensible, until I got into my car. As my engine hummed it hit me; I will never have to go back there†¦and I will never have to feel like a criminal again.Considering the fact that I don’t do anything illegal, I know I won’t have to face either form of incarceration again. Also, I will never make my future children suffer through public schooling or what I like to call â€Å"Prison Life Training†; instead, they will either be homeschooled or attend private school. I was so flabbergasted by my mistreatment I had to write where my pen lead me. All in all, prison, grade school, it’s all the same to me and regardless of which one a person is in; they both feel asphyxiating and confining.

Critical Essay on “Annals of Labor Nobodies”

John Bowe’s â€Å"Annals of Labor Nobodies† is a very ugly article describing the virtual slavery of agricultural workers. Reminiscent of public attitude toward and awareness of domestic abuse and pedophilia in most of the Twentieth Century, modern slavery is buried deep in a cesspool of ignorance, apathy and denial. Those at the â€Å"top of the heap† are protected by â€Å"buffer layers† and deniability. Fear and brutality are tools employed to maintain the silence. Resources and alternatives for victims are scarce or nonexistent. These are among the themes presented by Boles in his review of dirty secret of one of America’s largest industries, fresh produce production; while he presents a little hope, the situation will continue to exist. South Florida is one of the nation’s greatest citrus and tomato production areas and â€Å"ground zero for modern slavery† (Bowe, 3). Bowe describes the plight of the undocumented Mexican and Central American workers from the time of departure from their homes to their arrival in South Florida. It is a story of an â€Å"opportunity† to terrific homeland poverty which can be worse than what they left. Workers are conned and exploited throughout their journey, paying exorbitant sums to every one in the vicious chain. They are so impoverished and terrified that slave labor is their only option. As a Border Patrol agent remarked â€Å"They’re controllable. There’s no escape† (s). There has been a great deal of consolidation of the produce farms as well as their huge customers. There are many familiar names in the food chain: ConAgra, Cargill, Tropicana, Minute Maid, Coke, Pepsi and Taco Bell. All claim a â€Å"hands off† to the issue of slave labor picking their tomatoes and oranges. The industry has long enjoyed special status exempting it from many labor laws, including overtime pay, workers’ compensation and the right to organize. Unfortunately although the price of the produce may increase, the price of labor decreases due to the large pool of workers coming from Mexico and Central America. In 2000 the Trafficking Victims Act was made into law; unfortunately the usual congressional deal-making resulted in exempting everyone except the labor contractors from fines and imprisonment. The cases are difficult to make. Victims and witnesses are too terrified to testify. Even if they were willing and able to testify their migratory work patterns make them difficult to find. As usual the blanket of â€Å"limited resources† in law enforcement as well as state and federal prosecution offices is used but not believed. Paraphrasing one anonymous laborer, they and their plight is virtually invisible to the outside world. Slow change is coming about and with it a shred of hope for those enslaved. Legal and social service agencies are starting to reach this dark world, and loose coalitions of workers are growing. According to one former tomato picker â€Å"change won’t come from Washington or from the lawyers. It will come from people in the field. If you change people’s consciousness, the people themselves will take care of it† (6).   He is right, of course, and the hope is if change won’t come from Washington and the lawyers, at least they will be an ally and not an impediment. After the sentencing of convicted human traffickers the federal trial judge mentioned to the U.S. Attorneys prosecuting the case that they should not exhaust the â€Å"limited resources† prosecuting low-level thugs and enforcers. The judge, likely mindful of the powerful federal conspiracy laws, stated â€Å"others at a higher level of the fruit picking industry seem complicit in one way or another with how these activities occur† (11). References Bowe, John. â€Å"Annals of Labor Nobodies†. April 21, 2003.      

Comparing Two Advertisements Essay

In this essay I will compare two advertisements both of which are marketing motor vehicles. Both of these advertisements are presented on a single page but one is promoting a Nissan X-Trail jeep and the other a Fiat Seicento 2Tone car. I chose to compare these two advertisements, as they are both similar in a way that they are promoting motor vehicles. Both advertisements were found in glossy page magazines. The Seicento 2Tone I found in a â€Å"HELLO† magazine, which is read by both men and women of all ages. The Nissan X-Trail I found in a local magazine that again both woman and men of all ages read. The target audiences for the two advertisements differ. The Seicento 2Tone has many aspects that appeal to the female reader, more so then it would to the male reader. Likewise, with the Nissan X-Trail although the target audience could be male or female, it would seem to interest the men more because of the bolder sporty layout. The layout on the Fiat Seicento 2Tone is very soft and simple looking, as pale delicate colours have been used to give it a very gentle feel. The colours and background colour of the whole advertisement is very simplistic with the dull silver and slight orange trim around the car. It is very subtle, soft and feminine in contrast to the Nissan X-Trail, which is very colourful with an almost dark and rugged texture to its paper. The shining silver of the jeep, with its dark blacked out windows, gleams against the dark background with a splash of bright colour on the right hand side behind the jeep for the sporty gear, instantly appealing to the adventurous sporty type. The Fiat Seicento 2Tone appeals to the women because of its soft gentle appearance and the box with the two cars implying a pair of boots is placed at the top of the page, very large, leading down to the slinky title â€Å"Kinky Boots† automatically attracting a female readers interest and posibly mens interest as well. The title kinky boots also relates to the motto â€Å"Driven by Passion† which is appealing to women’s emotions more so than men. The second advertisement, the Nissan X-Trail, appeals more to the men because of its â€Å"Real Life Computer Game† which subtly implies an action packed ride. The image of the jeep in the Nissan X-Trail is placed in the middle of the single page, on a slant giving an off road impression. It is the main feature with most of the attention drawn to it, whereas the Fiat Seicento 2Tone is placed at the top of the page, with a wider spread surrounding. The setting of each advertisement has a similar connection to the type of car and the audience they are persuading. The Nissan X-Trail has a jam packed page full of colours and images just like an action packed computer game, in contrast to the Fiat Seicento 2Tone, which has a very unadorned almost quiet like setting with very appealing titles, logo’s and mottos to attract the readers attention. Another great aspect that attracts the female reader to the Fiat Seicento 2Tone advertisement is the use of persuasive, chatty and witty language, which would amuse the reader as well as making contact with them, by using a friendly and informal tone and style. Throughout the text sex appeal has been included for example, â€Å"turn a few heads† meaning catch people attention as you would with fashion and clothing. â€Å"Designed with exquisite details† almost like a designer dress that would stand out as the car would. â€Å"Metallic paint, matching interior trim and body, colour co-ordinated features† giving the gist that everything fits in and is matching like an out fit would. They then continue to say you could â€Å"look drop dead gorgeous† with a whole range of extra’s just for i 6199, â€Å"go on, treat yourself† as if they were talking about an item of clothing or makeup. All this would instantly attract and appeal to the female reader, whereas in the Nissan X-Trail aspects that attract the male reader to the advertisement are more male orientated features. With help of the text and language used the male â€Å"real life computer game† effect is enhanced. Short, simple sentences are used for emphasis on aspects related to the jeep. It also keeps the male readers attention as opposed to long complex sentences. It compares the car to a computer game, whereas, the Fiat car is being compared with fashion. To achieve this they used figures, mechanical and technical details, â€Å"the smooth control of a 2. 5l 180hp engine with multi mode 4WD system. † This would more than likely attract the men and create an imaginary game through driving the jeep. â€Å"Forget loading a hard drive, forget 3-D animation† meaning forget all that indoor computer fantasy life, drive the Nissan X-Trail and live the game real life or even â€Å"reboot your life. † The X-trail advertisement seems to appeal towards a male audience even though they use repetitiveness with rhythm of verse. As there are three very short stanzas in the Nissan X-Trail, all full of energy and power, it’s effective and can help to persuade the audience similar to the Fiat Seicento 2Tone with the chatty and witty informal tone. Both the Nissan X-Trail and the Fiat Seicento 2Tone use adjectives and modern language to persuade the reader. The Seicento 2Tone uses play on words such as, â€Å"Kinky Boots†, as the word ‘boots’ is cleverly linked to the image of the two cars parked next to a large shoebox. The word ‘kinky’ is a very seductive word, again introducing sex appeal. On the other hand the Nissan X-Trail does not use such obvious means of sex appeal, so instead use bold eye catching phrases. Weather it’s a monotone background with big, brash and bold white heading or an elegant refined orange heading both emphasis the subjects of both advertisements Both of the advertisements give some sort of detail, whether it is price, contact numbers or e-mail address they both give a different variety. I think that because the Nissan X-Trail was found in a local magazine there is no price list or finance offers. These are in fact found in the Fiat Seicento 2Tone as the magazine it is advertised in is found throughout the world; therefore it is open to a lot more readers and buyers. In both the advertisements there are telephone numbers and website addresses for people to contact for further information. Similarly both the advertisements have motto’s and logo’s not just advertising the car but the company itself for anyone who is interested in buying a car if its not particularly the one shown in the advertisement. At the bottom of the Fiat Seicento 2Tone there is an extra section of text in small font giving more detail about prices and payments and buying requirements. As opposed to in the Nissan X-Trail, there are no extra details. Personally, I think that both advertisements are effective but perhaps the Fiat Seicento 2Tone is more persuasive and appealing to the reader. I think this because of its informal witty sense from the text and the use of seductive feminine language. However, I think that overall the image and sense you achieve form the Nissan X-Trail is more inviting and appealing because of its boldness and adventure. I think that in an advertisement it is more important to persuade your reader then to attract them. If the advertisement has persuaded the reader, it has more that likely already attracted them. To further extent, I would conclude in saying that it is more important to be persuaded and attracted rather then just informed. I find that the Fiat Seicento 2Tone possesses both attraction and persuasion. I believe it has a greater impact and effect on the audience so; consequently it is the most successful.